Photos of Amgen Tour of California

Amgen Tour of California Benefits

We race in the highly publicized Amgen Tour of California and we negotiate a direct marketing package as part of our activation to race. The following is a sample from last year's 2013 event as BISSELL Pro Cycling. ALL of this is already included in your Title Sponsorship package!

Amgen Tour of California Marketing Agreement with BISSELL Pro Cycling.

  • DESIGNATION
    • Official Homecare partner
    • Official Sponsor of the 2013 and 2014 editions of the Event
    • Use of logos and marks subject to the prior written approval of AEG 
  • TELEVISION:
    • One (1) thirty second (:30) commercial spot (to be produced by Sponsor at its sole cost) during the one (1) hour preview show tentatively scheduled to be broadcast on NBC Sports Network one week prior to the Event (subject to change) — 2014 ONLY
    • Eight (8) :30 commercial spots (to be produced by Sponsor at its sole cost) surrounding Event coverage
    • One (1) spot will air each day during the one (1) hour edited highlight show each evening
    • Feature showcasing Team Bissell to air one (1) time during the week of the Event 
  • ON-SITE EXPOSURE:
    • On-site live PA announcements read by on-site hosts at all Finish Lines o Minimum of four (4) PA announcements daily
    • :30 commercial spots with audio (to be produced by Sponsor at its sole cost) that will rotate on the giant LED screens at each Finish Line
    • The LED screens broadcast the last hour of each race stage to draw excitement for the Finish
    • Inclusion in partner logo loop rotated with content daily on the giant video screens and hospitality monitors
    • Logo inclusion on partner acknowledgement board on-site located in/around the Lifestyle Festival 
  • DIGITAL
    • One (1) feature entitlement on the Tour Tracker, "The Bissell Blog"
    • AEGC to manage and facilitate the play-by-play text commentary on the Tour Tracker daily
    • Bissell to receive entitlement of play-by-play module within the Tour Tracke
    • Logo placement with hotlink on Tour Tracker home page
    • Rotating logo placement with hotlink on the homepage of www.amgentourofcalifomia.com
    • Logo placement with hotlink on the sponsor acknowledgement page 
  • VIP HOSPITALITY
    • Bank of thirty-two (32) VIP Credentials in private, luxury viewing accommodations located near the Finish Line to host employees, clients and family o VIP viewing provides guests with a view of race action, closed circuit race coverage and full food & beverage
    • Two (2) invitations to the Chairman's Dinner and Ride. Join AEG Executives, event partners and city dignitaries for a ride with professional guides prior to the start of a TBD stage. 
  • LIFESTYLE FESTIVAL
    • One (1) 10 x 20 exhibitor space in the expo located at the finish of four (4) mutually agreed upon stages of the Race which use is subject to the terms and conditions of the Amgen Tour of California Lifestyle Festival Booth License Agreement (a form of which is attached hereto as Exhibit B to this Agreement). 
  • PRINT
    • One (1) full-page advertising space in the Official Amgen Tour of California program
      • Logo inclusion on partner acknowledgement page
      • Sponsor is responsible for all production costs related to the advertisement 
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